Industry Analysis Case Study

Case Title:

Indian Passenger Car Industry – Heading Where?

Abstract:
The Indian passenger car industry has shown unprecedented growth after the declaration of the new automobile policy by the Indian government in 1993. The industry has attracted most major global players to India and as a result the market has become fiercely competitive. There are about forty models with more than one-fifty variants of vehicles from thirteen manufacturers. The passenger car market is also undergoing structural changes on the demand and supply side. Car manufacturers are gearing up for capacity expansion, building a strong vendor base and revamping supply chains to face the future. In 2004-05, three of the thirteen manufacturers namely, Maruti Udyog, Hyundai and Tata Motors have commanded over 80% of the market share. The case discusses the developments and strategies of the three major players till 2005. It also discusses the future scenario of these players in light of several perspectives.

Pedagogical Objectives:

• The case discusses the developments and strategies of the three major players, Maruti Udyog, Hyundai and Tata Motors till 2005
• It also discusses the future scenario of these players under several perspectives.

Keywords : Car segments; Pricing; Positioning; Market share; Industry Analysis Case Study; Vendor rationalisation; Cost; Competition; Consolidation; Fragmentation; Auto policy; Industry structure; Product portfolio; Strategy; Scale of operations